Marketing Tags

V1.0

Marketing tags are used optimize Facebook ads for your credentials and events and to track page views in Google Analytics.

Google Analytics tag

The Google Analytics tag is use to track page views in for an organization’s credentials and events. The following pages are tracked :

  • Organization page

  • Credential Group page

  • Credential Details page

  • Event Group page

  • Event Details page

In this way, you can track your page views.

  • In Google Analytics, create a new property.

  • You may name the property rcl learn.

  • Set up a data stream with your shared or custom domain URL, eg. https://learn.rclapp.com.

  • Copy the MEASUREMENT ID to install in the Organizer portal later on.

  • In the RCL Learn portal, navigate to Marketing >> Marketing Tag.

  • In the Marketing Tags page, click the Create a Marketing Tag button.

  • Create a Google Analytics tag and add the MEASUREMENT ID from Google Analytics, then click the Submit button when you are done.

  • You can now see the page views for a site on Google Analytics.

Meta Pixel tag

The Meta Pixel tag is used to optimize Facebook ads for a a credential or event.

  • In Meta for Business , navigate to Events Manager and click on the Data Sources link.

  • If you do not have a Pixel, create a new web data source, set a name for your Meta Pixel.

  • Copy the ``ID` for the Pixel to install in the portal later on.

  • In the RCL Learn portal, navigate to Marketing >> Marketing Tag.

  • In the Marketing Tags page, click the Create a Marketing Tag button.

  • Create a Metal Pixel tag and add the Pixel ID from Meta for Business, then click the Submit button when you are done.

  • In the Pixel page in Meta for Business, click the Test events tab.

  • In the Test Browser Events, add the following URL to test a a free credential or event :

https://learn.rclapp.com/Public/MarketingReturn/MarketingSuccess?sid=<your-subscription-id>

- Add you ``subscription id`` in the placeholder

  • You should see the Complete registration event was processed.

  • Also test the following URL for a paid credential or event :

https://learn.rclapp.com/Public/PayPalReturn/PaymentSuccess?sid=<your-subscription-id>

- Add you ``subscription id`` in the placeholder

  • To include your Meta Pixel in an ad, create a new Sales campaign.

  • Select Website conversion location and select the Meta Pixel in the Dataset.

  • Select Complete registration in the Conversion event.

  • The pixel is now added to your ad campaign.